DSNWK
Developmental Services of Northwest Kansas, provider of services to people with intellectual and developmental disabilities in northwest Kansas, announced the launch of its redesigned logo, slogan and website. These changes are the result of DSNWK’s strategic planning process and the work of a special Innovation Team with the charge to “Energize the DSNWK Brand.”
“We believe this redesigned logo will help others more fully understand the essence of what we do at DSNWK every day. Our 18 county region has not changed, but our logo redesign shifts the focus to what we do instead of where we do it. It’s about people, connections and support, stated Jerry Michaud, DSNWK President and CEO. The new logo symbolizes love and compassion, central to our mission driven work. Finally, the new logo creates brand consistency for all of our programs and services.”
DSNWK’s new slogan, “Live with Purpose” embodies the overall concept.
“We captured in a video what this slogan means to us, as told by the people we support. The video helped launch the new logo and slogan with our staff and the individuals we serve on September 29th,” said Steve Keil, Director of Development. “The video asked the question, ‘What does it mean to live with purpose?’ We then answer that question in a variety of ways throughout the video.”
For more than 53 years, Developmental Services of Northwest Kansas has served both children and adults with intellectual and developmental disabilities. DSNWK serves more than 500 individuals with mild to severe disabilities in communities throughout the 18 counties of northwest Kansas. For more information and to watch the Live with Purpose video, visit DSNWK’s new website www.dsnwk.org.