Submitted
In 2017 the Chamber Board of Directors adopted a strategic plan with three long-range goals:
- Maintain financial stability
- Collaborate with community leadership
- Enhance membership benefits/services and value messages
Member investor New Boston Creative Group was hired by the Chamber board in the fall 2018.
They were tasked with conducting a comprehensive communications audit that the Chamber would use to develop messaging and branding to help the Chamber accomplish these goals.
Three focus groups were utilized to complete this audit, including: Chamber staff, board directors, one with member investors and a non-member. The communication audit revealed several challenges that the Chamber would need to address in order to continue effectively serving current member businesses and attract new member investors.
In October 2019, after a transition of several staff members, the Chamber Board of Directors, Chamber staff, Ambassadors, Hays Area Young Professionals, and partnering agency directors engaged in a strategic planning session to review the recommendations from the comprehensive communications audit. Through this process, several goals emerged that will be used to guide Chamber’s staff and board of directors from 2020 to 2022.
About the Hays Area Chamber of Commerce The Hays Area Chamber of Commerce works directly with Chamber member businesses, utilizing their services for the Chamber's business needs. Their mission is to work for the business prosperity of Hays and its neighbors.
Furthermore, the Hays Area Chamber of Commerce strives to be the catalyst for bringing the business community together with other organizations and the community at large to keep the Hays area viable; to foster a better business climate; and promote a higher quality of life. The Chamber is a resource for business and community information with concentration in four specific categories: member services, leadership development, community betterment and business advocacy.