Something wicked this way comes—and it’s not what you think.
On Saturday, May 17, downtown Russell is flipping the script on small-town weekends with the debut of Wicked Fest—a full day of fun, races, live music, and activities for the whole family.
Think small-town charm meets festival vibes, all wrapped up in one action-packed day you won’t want to miss.
Born from a collaboration between the Wicked Wilson Gravel Race, Russell Main Street, Inc., and Russell County Leadership, Wicked Fest is all about one thing: bringing life, energy, and visitors to the heart of downtown. It’s more than a good time (though it’s definitely that, too)—it’s a celebration of local businesses, community pride, and the people who make this town move.
One of the most anticipated parts of the day is the Wicked Wilson Gravel Race, expected to draw around 100 cyclists to downtown Russell. Just west on I-70 from the gravel-famous Flint Hills lies a hidden gem—perhaps the best-kept secret in Midwest Gravel—the beautiful Smoky Hills of Russell County. These fast-rolling roads offer a challenge that won’t chew up your tires, with steep, relentless hills and stunning views waiting at nearly every summit. Riders will take on four “Ruler of the Mountain” climbs and experience a course full of diverse, engaging terrain from beginning to end. The 100k race will take off from downtown at 7:30 AM, followed by the 50k race at 8:30 AM. Registration is $99 for the 100k and $79 for the 50k. Expect wicked-fun aid stations, DNF wagons if needed, and a true grassroots race experience led by directors who care about building an unforgettable event. Riders will cross the finish line in the heart of downtown Russell—just in time to join the festival. Sign up now at www.wickedwilsongravel.com.
The day kicks off at 9:30 a.m. with the 5K Suds Run and Kids’ Bike Race. If you’re picturing a traditional 5K, think again. In the Suds Run, racers stop for a drink before each lap—yes, an actual drink—before heading back down the path.
It’s part race, part party, and fully unforgettable. Every participant walks away with a commemorative T-shirt and serious bragging rights.
At the same time, Main Street comes alive with local vendors, food trucks, and craft booths, open through 3 p.m. Families will love the Kids’ Activity Zone, running from 10:30 a.m. to 3 p.m., complete with chalk art, crafts, games, a sand pit and a Touch a Truck experience.
For the adults, the beer garden opens bright and early at 9 a.m. in front of Chet’s Place, operated by Waudby’s Bar and Grill. You’ll also find Dry Lake Brewing Co. and Liquor Station serving up adult slushies and craft brews from their popups.
It’s the perfect place to cool off, catch up, and take in the downtown buzz.
At noon, the spotlight shifts to the live music stage, where Sam Shilts will bring the beats to Main Street. Then at 1:30 p.m., it’s game time with a cornhole tournament—a favorite for spectators and players alike.
Need to recharge after the races or just want to treat yourself? Head over to the recovery zone, where Russell Chiropractic and Restoration, Wallpe Chiropractic, and Phoenix Massage Therapy are offering free services to help you relax and unwind.
Wicked Fest isn’t just about having fun—it’s about giving downtown Russell the attention it deserves. The festival is expected to draw big crowds, boost sales for local shops and restaurants, and put Russell on the map for folks looking for something new to experience in central Kansas.
“We’re building something that we hope becomes a tradition,” says Kelsey Decker, director for Russell Main Street, Inc. “Wicked Fest is a chance to show off what Russell has to offer, and we’re making it big right from year one.”
So whether you’re a runner, a beer lover, a family looking for a weekend outing, or just someone who loves a good time—you’ll find your place at Wicked Fest.
Save the date: Saturday, May 17, in downtown Russell. Come race, sip, shop, and celebrate—because Wicked Fest is here to shake things up.
Visit www.russellmainstreet.com/wicked-fest for more information or to register for an event.