Sponsorships for the biggest northwest Kansas event ensure 30th anniversary event, more needed to sustain the tradition into the future
Submitted
In a demonstration of community spirit and generosity, the area business community has stepped up to ensure the continuation of the annual Wild West Festival for its 30th-anniversary event this summer.
Just two months ago the annual celebration, known for its three days of concerts, parade and fireworks show around the Fourth of July holiday, faced uncertainty due to rapidly increasing costs.
“We continue to see price increases in almost every aspect of the festival,” said Jeff Ridgway, Wild West Festival executive committee president. “Not long ago we were worried about this year’s event, but once we put the word out that we needed additional assistance to keep the festival going, many businesses immediately offered their financial support.”
At one point he said, the committee was unsure funding would be available for the fireworks show this year, but hearing the news, Thirsty’s Brew Pub and Grill immediately stepped up, pledging a substantial contribution as a Fireworks Sponsor.
But their dedication extended beyond monetary support alone. Within a remarkably brief timeframe a total of $25,000 was raised from Thirsty’s and other Fireworks Sponsors, Gella’s Diner/Lb. Brewing Co., Platinum Group and Joe Bob Outfitters.
“This effort saved the fireworks show this year,” Ridgway said. “We are incredibly thankful for the monetary support and the time taken to find the other contributions needed to keep this beloved annual tradition going. Their generosity not only ensures the continuation of our cherished fireworks tradition in 2024, but also underscores the spirit of unity and cooperation that defines our community."
Now, the nonprofit group continues to solicit other sponsors, and many opportunities remain for local businesses to take advantage of the advertising opportunities provided through sponsorship.
“We are continuing to raise funds for 2024,” Ridgway said. “While we have raised enough to secure this year’s event, even with solid ticket sales this year, we will be starting significantly behind the $250,000 needed for next year. We continue to seek community partners to maintain the festival for years to come.”
Event sponsorship opportunities begin at $1,000. Many area businesses have already signed up at various levels, including long-time Stage Sponsors, Eagle Communications, City of Hays, Nex-Tech, Vyve Broadband and Nex-Tech Wireless, and catering providers Rose Garden Banquet Hall and Catering, Union Catering Company and the Hilton Garden Inn.
“Over the last few years, it has become harder every year to cover the rising costs associated with the event. However, the committee continues to look for new ways to bring in revenue and create a better festival every year. As a volunteer group, we are not for profit, and in many ways, the festival's success and viability depend on our community partners' support.”
He said the committee continues actively reaching out to area businesses to discuss sponsorship opportunities and increase the volunteer base.
Individuals interested in contributing to the success of the Wild West Festival and shaping its future are encouraged to explore opportunities to join the committee, volunteer or explore sponsorship opportunities, Ridgway said.
For more information on how to get involved, interested parties can reach out to the committee by phone at 785-639-3365 or via email at [email protected].
“By joining forces with the Wild West Festival committee, community members can play a pivotal role in preserving cherished traditions, fostering community spirit, and creating memorable experiences for residents and visitors alike,” Ridgway said.
Tickets are available now online and at Hays Cerv’s and Dillon locations.
For more information about the festival, visit their website, wildwestfestival.com or their page on Facebook.