By SEAN BOSTON
Hutch Post
HUTCHINSON, Kan. — Kansas is making history today, honoring the voices, vision, and impact of women in sports media with the first-ever observance of Women in Sports Broadcasting Day.
The day was proclaimed by Gov. Laura Kelly at the urging of KSN-TV sports anchor and reporter Asia Cymone Smith, whose advocacy turned a personal mission into a statewide recognition. For Smith, the proclamation is more than a ceremonial gesture, it’s a statement of value in an industry where women still make up just 38% of sports broadcasting roles in Kansas, according to a review of recent staff directories from stations in Wichita, Topeka, and Kansas City.
“It’s something that felt surreal, something that I’d been thinking about for a long time,” Smith said. “I wanted to make sure that women, us hard-working women who are also putting in work here, are recognized. This is a testament to the recognition and the work we’ve put in. And it highlights contributions of the former women in sports broadcasting and the ones to come.”
Smith, who also serves as Miss Kansas USA, has made women in sports broadcasting a central part of her public platform. She operates a mentorship initiative called Girls Talk Game, aimed at uplifting young girls who aspire to careers in the field through school visits, group sessions and one-on-one coaching. “I want to be the help that I always wish I had when I first got started,” she said. “I want to be that person that teaches them the ropes so they don’t have to struggle and so they have the same opportunities to learn and get the knowledge they need to succeed.”
That desire was shaped by her own experiences. Early in her career, she was once told, “We’re not here to hold your hand or teach you the ropes.”
It was a moment that stayed with her, and one she vowed not to repeat with the next generation.
“For every little girl who really is watching the TV news and sees us, I want them to know that it’s possible, no matter what other people tell you, when they tell you, you don’t belong in the industry,” Smith said. “Those are comments we get all the time. And I want them to know those people can’t define your success.”
From left, Asia Cymone Smith, KSN-TV sports anchor/reporter; Micaela Dea, KAKE-TV sports director; and Rachel Hallam, KWCH-TV multimedia journalist, pose in the KWBW Radio studio in Hutchinson, Kan., on Monday, Aug. 18, 2025, during an interview marking the first Women in Sports Broadcasting Day in Kansas.
The proclamation also honors the women who have inspired others on the national stage. It names Kansas-connected journalists such as Becky Dixon, the first woman to co-host ABC’s Wide World of Sports; Aminia Smith, a former sports journalist in Lawrence now hosting ESPN’s SportsCenter; and Kendra Douglas, a former Wichita sports anchor now working as an NBA sideline reporter. Smith said seeing them succeed at such high levels serves as proof of what’s possible. “They’re inspirations to us who are sitting here today,” she said.
Joining Smith in celebrating the day are KAKE-TV sports director Micaela Dea and KWCH-TV multimedia journalist Rachel Hallam. Though they work at competing stations, the three regularly cross paths on the sidelines, at press conferences and in locker rooms, and have forged a bond over shared experiences.
“We see each other all the time,” Dea said. “I knew from the onset of joining this career I wanted to be one of those women that helped other women. If I could have my small part in making that easier for the next woman, that’s amazing. And of course, I want to pay tribute to all the other women before us that have literally trailblazed the way.”
Dea, who became KAKE’s first female sports director last year, said she is encouraged by how far the industry has come. “I can’t imagine where it will be in the next twenty years or the next couple of decades,” she said. “But I definitely am proud to be one of those women in sports that loves to empower other women.”
Hallam said the observance is a meaningful acknowledgment of both the progress made and the challenges that remain. “It means everything,” Hallam said. “It’s hard to be in this industry in the first place, and then how hard it is to be a woman in this industry. Just for everybody to finally recognize that, not just ourselves and not just the other women that are in this industry, but to know that it is still a growing industry and we still have opportunities laid out in front of us.”
Smith said she hopes today’s recognition sparks more opportunities for women in leadership roles, production and high-profile analyst positions in men’s sports. “There’s a lot of leadership positions I think can still be filled,” she said. “Women have completely trailblazed and transformed the sideline reporter role. But why not have those same broadcasters be analysts for the NBA and for the NFL? Our perspective is important and should be shown, too.” She pointed to growing momentum in women’s sports coverage, from WNBA expansion to record-breaking college softball and volleyball crowds, as proof that the appetite is there for more women’s voices. “I think it’s continuing to grow, and that’s great to see,” she said.
From left, Rachel Hallam, KWCH-TV multimedia journalist; Asia Cymone Smith, KSN-TV sports anchor/reporter; Sean Boston, Eagle Media sports director; and Micaela Dea, KAKE-TV sports director, are pictured in the KWBW Radio studio in Hutchinson, Kan., on Monday, Aug. 18, 2025, during an interview marking the first Women in Sports Broadcasting Day in Kansas.
While Women in Sports Broadcasting Day is new, those celebrating it hope it becomes an annual touchpoint for progress. “I hope every girl watching sees this and thinks, ‘That can be me,’” Smith said. “Because it absolutely can.”
The proclamation urges Kansans to join in recognizing the achievements of women in sports media and to support ongoing efforts toward equality in the profession. For Smith, Dea and Hallam, that means continuing to show up for each other, and for the young women they hope will follow in their footsteps.
“We’re supposed to be competitors,” Hallam said, “but we’re constantly having each other’s backs. That’s what makes this day so important, it’s a reminder that we’re here, we can do our job, and we’re not going anywhere.”