Apr 18, 2020 7:36 PM

Doerflers end relationship with Harley-Davidson after 45 years

Posted Apr 18, 2020 7:36 PM


As Doerflers’ Harley-Davidson in Hays celebrates 45 years of serving western Kansas with its passion for Harley-Davidson and the sport of motorcycling, owners Brian and Deanna Doerfler are saying goodbye to the Harley-Davidson franchise.

“Currently, there are many challenges within the Powersports market.  Franchise requirements for a small-market Harley dealership are no longer financially conducive to a market our size,” Brian Doerfler said. “After months of debate and with a heavy heart, a voluntary buyout from the Harley-Davidson Motor Company has been accepted.”

The Doerflers will be transitioning ownership of the business to their long-term key employee BJ Rupp and his wife, Dena, and moving it back to its original location at 1007 Vine Street in Hays. 

The new location will continue to provide motorcycle sales and service to all their current and future customers in western Kansas. 

 “We are looking forward to BJ and Dena taking the business of motorcycling into the next generation and watching them build new riders while still serving our loyal customers,” said Deanna Doerfler. “

“The Doerfler Harley-Davidson Family will forever remain loyal and thankful for the relationship and opportunity Harley-Davidson has given us to be a part of the greatest brand in the world.” 

Brian & Deanna Doerfler

About Doerflers’ Harley-Davidson:  Kirtland Battery and Electric started in 1955 on 4th Street in Hays, KS by John Kirtland. As a young family man Alex Doerfler purchased the business from his father- in- law. In 1974, Alex and his brother Don Doerfler became partners and moved the business to 1007 Vine Street. In 1975, Alex and Don Doerfler became a Harley-Davidson dealer. Both Kirtland Battery and Electric and Doerflers’ Harley-Davidson were purchased by Alex’s son Brian and wife Deanna Doerfler in 1993.

Check Hays Post for more as details are available.