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 </figure>News releaseSmoky Hill Education Service Center, with offices in Hays and Salina, celebrated
its 30-year anniversary on July 1 with the reveal of a new logo, designed to
better reflect SHESC’s name and mission.Chris Moddelmog, SHESC executive
director, said that reaching the 30-year milestone presented a perfect
opportunity to reconsider and modernize SHESC’s brand, while still honoring and
connecting to the previous logo design.“The compass rose-style star at the
center of our previous logo is a powerful symbol of how we provide direction to
educators, as well as helping to guide and inspire them,” Moddelmog said. “We
didn’t want to just discard that tradition, but we also wanted to enhance and
build upon that foundation.”Moddelmog explained that the new logo
adds a stylized hill as its central symbol, providing a stronger connection to
the “Smoky Hill” in the service center’s name and suggesting the historical
connection between mountain peaks and striving for greater heights of learning.Other symbolism in the new logo includes:
·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Smoky Hills (White
Line): Represents the regional geography of the Smoky Hills and the more than
50 school districts SHESC serves across 25 counties.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Smoky Hill River
(Blue Swoop): As the river helps sustain the land it runs through, SHESC
provides critical assistance for area education. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Pencil: Where the
blue and white lines intersect on the abstract hill, it suggests the point of a
sharpened pencil – a reminder of SHESC’s educational mission. ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
Arrow: Where the
blue swoop touches two rays of the compass rose star, it forms an arrow
pointing upward and onward. Likewise, SHESC serves as a guide to continual
improvement and advancement.Adam Pracht, SHESC marketing coordinator,
said he was excited that SHESC was also able to support area students with the
new logo project. SHESC hired Etch - a student-run marketing and graphic design
firm connected with McPherson College - to create the new symbol. “The college students at Etch provided us
with a beautiful logo that is packed with meaning in just a few simple lines,”
Pracht said. “By going with Etch, we were able to support innovative education
in central Kansas!”The new logo was rolled out immediately
across SHESC’s website, social media, and most online and printed marketing
materials. It will begin to appear across more branded materials through July
and August. During the next one to two years, people can expect to see the new
logo on locations such as signage, name tags, event displays, and the like. “Some items will take time to change, but
we will get there,” Pracht said. “We’re really looking forward to introducing
this modern new look across everywhere our name and brand appears!”About Smoky
Hill Education Service CenterFounded July 1, 1990, Smoky Hill Education Service Center is
a cooperative consortium of more than 50 school districts across 25 counties,
formed to provide cost and efficiency savings in a variety of educational
services for its participating members. The service center’s mission is: “In
partnership with school districts, we promote success for learners by providing
superior services.” Through staff development classes and services, the service
center supports more than 2,700 teachers and administrators – benefitting more
than 31,000 students. In addition to educational institutions, any non-profit
or governmental organization can benefit from Smoky Hill Education Service
Center, either as a member or by selecting needed services.Visit <a href="http://www.smokyhill.org">www.smokyhill.org</a> for details.About Etch Marketing &amp; DesignEtch is a
student-run marketing and design agency, providing marketing and design
services as well as real experience for students in the industry. Etch provides
competitive design materials and marketing solutions to organizations that need
it. Whether you’re just getting started, or want to update your organization’s
aesthetic, Etch can help you define yourself.Learn more
at <a href="http://studioetch.org">studioetch.org</a>.

Smoky Hill Education Service Center unveils new logo design